If you are interested in marketing online, the bottom line is this - you are going to need to write articles, like it or not. Of course, you can use the PLR articles stashed on your HD, but most of them are going to take time to rewrite and to put your own unique spin on. If this is the case, why not just write your own? You will have unique content, be seen as an authority in your niche, and will have a lot more self satisfaction at the end of the day.

Writing is really a no brainer. If you have access to the internet, you have all the resources you need to make it online. When I write any article, no matter on what subject, I can come across as an expert in that field. Am I? Of course not! But the fabulous ability to research on the Information Superhighway makes me knowledgeable.

The most important part of research from a writer’s point of view is this - always use longtail keyword phrases when searching. As a freelance writer, a lot of my assignments are given to me with a title, and it is up to me to provide the information. An example - I recently did a series of articles on mortgage brokers for a high ranking website. Although I have little knowledge on how mortgage brokers work, I simply pasted the article title into Google and got all the information I needed. Pretty simple stuff…

In writing your articles, use the Google capability of finding synonyms. In the example above, I used this syntax to find the synonyms I needed to write the article on mortgage brokers — “~mortgage broker” (without the quotes.) This returns to me in bold every keyword Google thinks is relevant to the keyword phrase “mortgage broker.” The tilde is one of my favorite punctuation symbols, and I have found it to be a real boon to me in writing articles.

If you are interested in this theory, try this experiment. Using the tilde to find synonyms for your article keyword, write down all bolded words from the SERP. I have my preferences set on Google to return 100 results, which makes it easier to scroll down and find the keywords I am looking for. I compile them, and easily put these synonyms into my article. Give it a try…

Drive on…

Peace,

Charlie~

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